The "Wendy Kinney Approved"
Referral Marketing Book List

UNDERSTANDING WHY:

The Myth of Excellence : Why Great Companies Never Try to Be the Best at Everything - Crawford & Mathews

The Hidden Face of Shyness: Understanding & Overcoming Social Anxiety - Schneier & Welkowitz

The One to One Future - Don Peppers and Martha Rogers, Ph.D.

The Green Banana Papers : Marketing Secrets for Technology Entrepreneurs - Chris Coleman

THE BASICS:

The World's Best Known Marketing Secret: Building Your Business With Word-Of-Mouth Marketing - Ivan Misner

Power Networking: 55 Secrets for Personal & Professional Success - Fisher & Vilas

People Power: 12 Power Principles to Enrich Your Business, Career & Personal Networks - Donna Fisher

Power Schmoozing: The New Etiquette for Social and Business Success - Terri Mandell

Secrets of Savvy Networking: How to Make Best Connections- for Business & personal Success - Susan RoAne

Getting Business to Come to You: A Complete Do-It-Yourself Guide to Attracting All the Business You Can Enjoy - Paul and Sarah Edwards and Laura Douglas Clampett

Endless Referrals: Network Your Everyday Contacts Into Sales - Bob Burg

Expecting Referrals: The Resurrection of a Lost Art - Scott Kramnick

Selling the Invisible: A Field Guide to Modern Marketing - Harry Beckwith

HOW TO CHOOSE WHERE YOU GO:

Opening Closed Doors: Keys To Reaching Hard-To-Reach People - C. Richard Weylman

Is Your "Net" Working?: A Complete Guide to Building Contacts and Career Visibility - Anne Boe with Bettie B. Youngs

Networking with the Affluent - Dr. Thomas J. Stanley

Rain Making: The Professional's Guide to Attracting New Clients - Ford Harding

WHAT TO DO WHEN YOU GET THERE:

How to Work a Room: The Ultimate Guide to Savvy Socializing in Person and Online - Susan RoAne

What Do I Say Next?: Talking Your Way to Business and Social Success - Susan RoAne

Nobody to somebody in 63 days or less: the ultimate how-to guide to business networking & word of mouth advertising - Joseph C. Ilvento & Arnold Sanow

More Power to You:How Women Can Communicate Their Way to Success - Connie Brown Glaser

Here's My Card : How To Network Using Your Business Card To Actually Create More Business - Bob Popyk

FOLLOWING THROUGH:

Power Lunching: How You Can Profit from More Effective Business Lunch Strategy - E. Melvin Pinsel and Ligita Dienhart

Fifty-Two Ways to Reconnect, Follow-Up and Stay in Touch, When You Don't Have Time to Network- Baber & Waymon